Video strategy, script & production
Client
SolarSquare
Industry
Energy
Category
Brand video
Challenge
Showcase SolarSquare's crucial role in empowering citizens to embrace solar energy. Release it on the Indian Republic Day to magnify the impact of the contribution to the nation's progress.
Process
The brand's most valuable asset is its customers who embraced solar, becoming catalysts for a better tomorrow. I decided to make this the focus point of the video. I wrote a script and created a mood board for the kind of visuals we would need. We shot on the streets of Delhi and inside real customer homes and brought the video to life in just 5 days.
Solution
The final video served as a tribute to customers, employing straightforward storytelling and seamlessly integrating visuals and music that radiated nationalism. The brand's identity was reinforced by distinctive delivery vans and uniformed crew members, while real customers participated in dialogue-free scenes.
To pique curiosity, minimal copy was strategically employed. Using big numbers, we highlighted the substantial impact customers had made on a national scale. The call-to-action urged viewers to join the mission by adopting solar energy and investing in the nation's future.
