Social Media Marketing

Client

SolarSquare

Industry

Energy

Challenge

Get SolarSquare high-intent leads and boost sales by creating social media ads (static, carousels, videos) to cover each stage of the sales funnel.

Process

I conducted a comprehensive social media audit of SolarSquare's existing social media posts and analyzed content from competitors to assess effectiveness. Subsequently, I implemented a series of tests involving various media formats to ascertain optimal click-through rates (CTRs) and audience response. Additionally, diverse calls-to-action (CTAs) were explored through experimentation to identify the most impactful approaches.

Solution

Brief, impactful videos under 60 seconds, showcasing social proof on savings, products, services, subsidies, and after-sales, garnered maximum engagement. We captured diverse testimonials featuring customers in their homes and languages, ensuring our target audience sees relatable individuals sharing similar pain points.Videos were then strategically edited for various awareness levels, creating a cohesive narrative.

We also used "Us vs. Others" videos to distinctly showcase what sets SolarSquare apart, pinpointing competitors' shortcomings and emphasizing our unique selling propositions. These strategies yielded CPLs ranging from ₹13-50, generating high-intent leads successfully.